Adverting, it’s the lifeblood to a successful business, or a big cost outlay. It all depends on how well it is managed.
There are a lot of advertising agencies in New Zealand… Some are effective and some aren’t. Many will concentrate on the creative message and not on the most important aspect of advertising placing the ads, whatever the medium , where they will be seen or heard most by the targeted audience…. The consumer.
This is where MBS specializes. In the correct media placement on the most suitable media (television, radio, newspapers, billboards, digital, social or magazines).
Get it right and you’ll see the results. Get it wrong and it’s a costly mistake.
MBS is a fully Accredited Advertising Agency in NZ. We are a full service agency, specialising in the planning and buying of all media. Our services include, advertising and marketing strategy, creative concepts, distribution assistance, PR, point of sale, promotions, sponsorships, direct response, print production and account management.
MBS is a one stop shop, allowing clients and unaccredited agents the freedom to run their business while we provide the advertising media placement and marketing strategy, all based on the most cost effective use of the advertising budget. We achieve this by approaching the task from a Media perspective.
First we establish a budget. Then we identify the most cost effective advertising use for that budget. We also look at how and where we can get free add/or added value to make the campaign stronger. Each client has a different set of needs and target markets. We learn these by taking a clear brief and then we design an individual strategy to fulfil these needs. Finally, where necessary we contact creative specialists to come up with creative ideas to display the clients product or service.
It works....Ask our clients. They are our ambassadors and we will happily arrange for them to speak with you.
It's very simple. Most Advertising Agencies are creatively driven, this often means the creative concepts absorbs far too much of the clients time and advertising budget. Leaving less to achieve the real task at hand ... Communicating effectively and efficiently with enough frequency to reach the end customer ... and building business.
At MBS we're Media driven, and many years of experience has shown us this is the right approach. By choice, we don't have the expensive overheads of a highly paid creative team. Instead, we carefully select and outsource our creative work to some of the best independent creative minds that have experience in the field you, the client, operate in. We only pay for them when we're using them. Result - creative excellence at a lower cost.
This means your budget can be put to work on effective media placement ... where counts to reach the end consumer, this is how a clients customer get to learn about what are our clients products or services.
Getting effective messages to your market, through the right media, at the right time, with the right frequency to achieve maximum impact with minimum investment. That's the MBS difference.
Your advertising spend simply works harder ... and smarter
Many businesses deal directly with their favourite media. While this is great and builds a strong relationship between the media rep and the client, it does not compare all media against another.
The media companies encourage one to one direct relationships with their clients as that ensures they get the maximum budget commitment. However, it doesn't compare and therefore cannot get the best return on expenditure. Take an insurance broker as an example, he or she will find out the requirements of the client business and then negotiate with a range of insurance companies to find the most suitable insurance company for the best price.
Exactly the same scenario applied when planning and buying advertising time. Some programmes on TV1 work better than TV2 or TV3 and vice versa. It all depends on the target market, cost and number of viewers. Try Radio, Print, Billboards, Social and Digital Media, it's the same formula. Who provides the greatest viewer or listenership for the best cost.